Modeling Strategic Decisions: The Case of Airlines in India

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Case Details:

Case Code : OPER103
Case Length : 15 Pages
Period : 2002-2008
Organization : -
Pub Date : 2012
Teaching Note :Available
Countries : India
Industry : Airlines

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Kate Matson stopped working on her report and looked out of the window. It was beginning to rain and ominous dark clouds held out the threat of a heavy downpour. This year, the monsoon had arrived early in Mumbai. Kate was working on a report she had to present to her superiors the next week. She had come to Mumbai three weeks earlier – in late May – to do a summer internship with GAC, a US-based global aviation consulting company. Kate was doing her MBA in the U.S., with a major in international business. Since reading reports on BRIC – a term coined by Goldman-Sachs to denote major emerging economies Brazil, Russia, India, and China – she had really wanted to get some experience working in one of those countries. She had been delighted to get this internship opportunity at GAC.

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